“We Are The Money” Movement: Pioneering Township Arts & Creative Economies – A New Chapter with Smoking Dragon Festival
Johannesburg, South Africa, September 2024 — We Are The Money, a dynamic movement born out of Soweto, is set to embark on a groundbreaking journey, cementing its role as a transformative force within South Africa’s creative landscape. Our upcoming pilgrimage to the legendary Smoking Dragon Festival this New Year’s Eve is not just a moment of triumph for township and rural artists—it is the beginning of an enduring partnership that will elevate marginalized voices and redefine creative economies in South Africa.
Founded on the principles of unity, mutual support, and township empowerment, We Are The Money has spent years fostering a network of creators who actively share skills, resources, and platforms. Our mission is simple but profound: we believe that the arts, music, and culture can heal communities and uplift economies, and that by investing in ourselves and one another, we become the very engines of our collective success.
A New Chapter: “We Are The Money” x Smoking Dragon Festival
We are thrilled to announce our collaboration with the prestigious Smoking Dragon Festival, where We Are The Money will be curating an exclusive stage. This marks not only a significant achievement for our movement but also the start of a continuous relationship that promises to create more opportunities for township and rural artists to shine on global platforms.
Road to Smoking Dragon: Join the Journey
In the lead-up to Smoking Dragon, we will be hosting a series of events and activations under the “Road to Smoking Dragon” campaign. These include creative showcases at Emagine Audiovisual headquarters and Urban Zulu, where the public, artists, and sponsors are invited to experience the energy, passion, and vision that fuels We Are The Money.
This journey is more than a moment; it is a movement. It signals the beginning of a continuous transition, where township creatives work hand-in-hand with platforms like Smoking Dragon to forge sustainable careers in the arts. We invite everyone—creatives, businesses, and supporters—to join us, contribute, and become part of this revolution in South African culture.
Your involvement helps us cover logistical and administrative costs while empowering our artists. To make this vision a reality, we urge you to purchase your tickets to Smoking Dragon and support the artists who will take center stage in a performance unlike any other.
About “We Are The Money”
We Are The Money is a township-based movement that believes in building economies from within. Our collective of creatives from Soweto and beyond actively shares resources, knowledge, and platforms to create self-sustaining opportunities for one another. We advocate for a working group economics model that celebrates creativity, unity, and self-empowerment.
LEND A HAND TO A GREENER FUTURE!
GET YOUR TICKET TODAY ON THE FOLLOWING LINK, OR SCAN THE QR CODE
For press inquiries, artist participation, sponsorships, or more information on how to support the movement, please contact us at:
We Are The Money
Phone: +27 69 248 4230 / +27 (63) 008-1839
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